Frequently Asked Questions

Our onboarding process takes around four weeks. In that time, we:

• Review your case studies, client references, and key selling points.
• Map out your ICP and target markets through a collaborative workshop.
• Build, clean and enrich your prospect data.
• Set up your outreach infrastructure (including domains, inboxes, and outreach tool).
• Write and finalise initial copy.

See the process here.

Typically, clients begin to see positive engagement within the first month of live campaigns. Depending on your sales cycle and offering, we expect first closed-won deals between 4-9 months, with ROI compounding as the outreach and follow-up process matures.

We’ve delivered campaigns in a wide range of sectors, including:

• Technology (SaaS, IT services, cloud solutions)
• Professional services
• Agencies
• Food and drink
• HR services

We typically run campaigns through a personal LinkedIn account belonging to someone in your business-usually a senior salesperson or founder-so all connections and conversations remain yours. We manage the outreach and messaging behind the scenes.

For email outreach, we register and warm up dedicated marketing domains that closely match and redirect to your main business domain. This protects your primary domain’s reputation while ensuring maximum deliverability.

When a prospect responds positively, we will let you know immediately. Leads can be handed over via:

• Direct email to your sales team
• Instant booking into your calendar
• CRM integration
• Updates in our shared client portal. You get the context of the conversation so you can pick it up seamlessly.

You’ll receive regular reports detailing outreach volume, engagement rates, replies, and leads generated. We also hold review calls-usually monthly-to share insights, optimise messaging, and adjust targeting based on performance.

We combine deliverability best practices with a bulletproof technical setup:

• Custom domains, warmed inboxes, and SPF/DKIM/DMARC authentication
• List cleaning and suppression of bad data
• AI Personalised and spun, relevant copy to avoid spam triggers
• This ensures your messages land in the right place and get opened.

We build your prospect lists from a combination of trusted B2B data providers, LinkedIn Sales Navigator, and our own GDPR-compliant databases. Data is enriched with direct emails, phone numbers, and LinkedIn URLs.

We operate fully within GDPR guidelines. All data is sourced from compliant providers or publicly available information, and all outreach includes clear opt-out options. We are registered with the ICO and follow strict internal processes for data handling.

We use a combination of the four main models that are trained using our knowledge and expertise and tailored exactly to our clients business. Our training is proprietary and outputs rigerously tested.

We oversee and manually check AI outputs, so there is no risk of rogue or inaccurate outreach happening on our clients behalf. We have tested many AI only tools and none yet are good enough to leave to their own devices.